According to the CGIAR Research Program, more than half of the world’s population relies on rice as a primary source of nourishment. While this commodity is essential in feeding our global population, it also places a significant burden on our environment.
In an effort to reduce this environmental impact, Kellogg’s recently announced a $2 million, five-year program to work with U.S. rice farmers in the Lower Mississippi River Basin. These farmers contribute to two of Kellogg’s most iconic brands: Kellogg’s Rice Krispies® and Kellogg’s Special K® cereals.
The program, called Kellogg’s InGrained™, will work with on-the-ground partners to reward U.S. rice farmers for the tons of greenhouse gas (GHG) emissions they reduce.
This is part of a larger effort to provide farmers with the training and technology they need to build and maintain climate, social and economic resilience, with the help of suppliers, research institutions and non-profit organizations around the world.
Regrow is honored to partner with Kellogg's in this endeavor. Our measurement, reporting and verification (MRV) platform will be used to enroll the farmers into the program to quantify the GHG emissions reductions thanks to adoption of regenerative agriculture practices.
Farmers that participate in the program will be paid $20 per ton of greenhouse gasses they mitigate , leading to an estimated reduction of up to 51,000 tons of GHGs from the North American rice ingredient supply chain in the next 5 years. In addition to this, farmers will receive soil health training and support in their transition to new practices.
“Farmers are at the center of everything we do,” said Anastasia Volkova, PhD, CEO of Regrow.
“We are honored to help incentivize regenerative agriculture in a way that allows farmers to build resilience on their own operations. In working with rice farmers in the Lower Mississippi River Basin, we’re able to target a large source of agriculture’s GHG emissions, and make a significant impact on the environment.”
Regrow’s MRV platform is built to maximize scalability and transparency in ecosystem markets. Our partnership with Kellogg's allows us to facilitate the adoption of regenerative farming at large scale. We look forward to five years of change with U.S. rice farmers along with Kellogg's.